Welcome back! This entry is part two of an earlier blog entry started in August. The August entry dealt with planning and type of program. To view the first entry, click here. And now, enjoy part two!
3. Choosing the Right Program
So, you are looking for an entertaining program and need to find the right fit. Where does one find a reputable speaker or proven entertainer?
In today’s world, the internet is the most powerful tool to help you find anything you are looking for. All savvy, business-minded, professional entertainers and speakers have a website. A professional website is an incredible tool where your future entertainer can list their specialties, describe exactly what they do and how they do it, post video clips, photos, letters of recommendation, etc. A good website is the ultimate brochure where the entertainer can educate potential clients on who they are.
You should be able to see enough from the entertainer’s website to get a really good idea on whether they will be able to do the job for you or not. The best entertainers specialize in specific fields such as children’s entertainment, family events, corporate entertainment and speaking, etc. You should be sure that the entertainer you are considering specializes in entertaining groups like yours. An excellent children’s entertainer may not be the appropriate choice for presenting at a corporate sales meeting, and vice-versa. The website should make it clear exactly what type of programs the entertainer offers and who they are appropriate for.
As you keep in mind the event you are planning, make sure your future entertainer has testimonials on their website from other event planners like you who have planned similar events. When a client takes the time to express how well a program was received it speaks volumes to the entertainer’s professionalism. See what Sara Arthur, special events coordinator for the city of Sparta, TN thought after working with me…
“As Special Events Coordinator, I had the task of finding entertainment for a very diverse group of people. When you were suggested to me, I was concerned that we would have a strictly "magic" show that would only appeal to half of the people. However, you put on a "performance" that included the whole crowd and a variety of illusions, magic and drama. I love the fact that you used the audience so much. When you concluded the show, I could not believe that 45 minutes had passed already, I wanted to see more! I cannot wait until the renovations on our historic theatre are finished so that we can have you back to do your full show!!”
As a side note, there are some really fine amateur and part-time entertainers and speakers who don’t maintain a website. The biggest problem with selecting someone without a website is that it’s a total shot in the dark. There’s no way to know if you are going to get top-notch entertainment or if you’re going to make a huge mistake.
Wrap Up
Click here for part three where we will deal with The Inital Contact. I hope this information helps guide you through the decision making process and ensures you have a dynamic, entertaining program. If you are planning an event soon or don't want to wait for all the blog entries to be posted, visit www.jasonmichaelsmagic.com, fill out the webform, and I'll rush you a copy of my new book absolutely free. Enjoy!
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